New information about this digital marketing world
Tired of PMax pushing 80% of your budget to irrelevant YouTube videos? Control is finally possible. Learn how to pull the two critical PMax reports you need (Channel Performance & Placements) and follow our guide to implementing the Account-Level Exclusion—the only method Google guarantees will stop the non-converting spend without relying on limited data.
Google has introduced Full Placement Reporting for Search Partners, giving advertisers long-awaited transparency into where their ads appear. While the data currently focuses on impressions, this update marks an important step toward cleaner campaign management and smarter budget allocation
🚨 Why Is So Much Traffic Coming to “ “ and “”? (Spoiler: It’s Not Your Adoring Fans) If you’ve checked your website analytics lately and noticed a huge chunk of traffic landing on mysterious URLs like or ,…
YouTube is revolutionizing TV advertising by introducing shoppable ads with QR codes on Connected TVs. Viewers can now scan directly from their screens to explore products, shop instantly, and enjoy a seamless buying experience—while advertisers gain real-time engagement insights.
Are your Meta Ads falling short of expectations? You’re not alone! Many advertisers face challenges due to poor tracking accuracy, leading to lost conversions and wasted ad spend. Factors like ad blockers, iOS privacy updates, and short cookie lifespans contribute to data loss, making it difficult for Meta’s AI to optimize your campaigns effectively. But don’t worry—there’s a solution! Discover how the Meta Conversions API (CAPI) can help you recover lost data, improve attribution, and enhance your ad performance. Read on to learn how to implement CAPI and boost your advertising results!
The article analyzes the impact of NFTs on digital marketing, from their fundamentals to real-world applications. It highlights the unique, verifiable nature of NFTs, their potential to enhance customer engagement, build communities, create exclusivity, and generate revenue. The article also provides a practical guide for brands to adopt NFT marketing.
Boost Your Brand with Bing Multimedia Ads: A Guide to Increased Traffic and Sales Looking to capture your audience’s attention with impactful, visually-rich ads? Bing’s Multimedia Ads could be the perfect solution for you! These ads combine large, eye-catching visuals…
7 Easy Tips to Master Google’s Performance Max Campaigns Performance Max is a powerful campaign format by Google that relies heavily on automation and artificial intelligence (AI). It allows advertisers to upload creatives (assets) around a specific theme and marketing…
3 strategies for your sustainable social media advertising Sustainability and social media are shaping the debates of our time. When companies combine the two, they can take off with their social media advertising – or crash and burn. Find out…
DXP stands for “Digital Experience Platform.” It is a software solution that helps organizations create, manage, deliver, and optimize digital experiences for their customers, employees, partners, and other stakeholders across various digital channels and touchpoints. DXP typically combines various tools…