SEA stands for “Search Engine Advertising.” It is a digital marketing strategy that involves creating and running advertisements on search engines, primarily Google and Bing. These ads appear at the top or bottom of search engine results pages when users enter specific keywords or phrases.

SEA allows advertisers to target their ads to users who are actively searching for products, services, or information related to their business. It typically operates on a pay-per-click (PPC) model, meaning advertisers pay a fee each time a user clicks on their ad.

The key components of SEA include keyword research, ad creation, bid management, and performance analysis. It is an effective way to drive targeted traffic to websites, increase visibility, and reach potential customers when they are most likely to convert. It is often used in conjunction with search engine optimization (SEO) to enhance a comprehensive digital marketing strategy.