SEO, or Search Engine Optimization, is a digital marketing strategy and practice aimed at improving a website’s visibility in search engine results. It involves optimizing various elements of a website to enhance its ranking on search engine result pages (SERPs). The primary goals of SEO are to increase organic (non-paid) traffic to a website and improve its online presence. This is achieved through various on-page and off-page tactics, including keyword research, content optimization, backlink building, technical enhancements, and more. SEO is a critical component of online marketing, as it helps businesses and websites reach their target audience and attract potential customers by ranking higher in search engine results for relevant queries.