Tracking

Tracking is essential for both offline and online marketing campaigns as it allows businesses to measure the effectiveness of their efforts, understand customer behavior, and optimize future strategies. By collecting data on how customers interact with marketing materials, companies can make informed decisions, maximize their return on investment (ROI), and refine their targeting to better reach their audience.

Underperforming Meta Ads & How to Fix It

FB Ads

Are your Meta Ads falling short of expectations? You’re not alone! Many advertisers face challenges due to poor tracking accuracy, leading to lost conversions and wasted ad spend. Factors like ad blockers, iOS privacy updates, and short cookie lifespans contribute to data loss, making it difficult for Meta’s AI to optimize your campaigns effectively. But don’t worry—there’s a solution! Discover how the Meta Conversions API (CAPI) can help you recover lost data, improve attribution, and enhance your ad performance. Read on to learn how to implement CAPI and boost your advertising results!

How to Track QR Codes in GA4

Track your QR Codes in GA4 QR codes are a powerful tool for driving traffic from offline marketing materials like flyers, posters, and product packaging to your online content. To fully understand the effectiveness of your QR code campaigns, it’s…

Server Side Tracking

Server Tagging

Server Side Tracking vs Browser Tracking Server-side tracking and browser tracking are two distinct methods used in the field of web analytics to collect data about user behavior on websites or mobile applications. Here’s an explanation of each, along with…