YouTube Ads Just Got Smarter – Now You Can Shop Right from Your TV!
🎯 The Power of YouTube Ads on TV
YouTube is no longer just for mobile and desktop—it’s dominating the living room too. With more people streaming YouTube on their Connected TVs (CTVs), advertisers now have a golden opportunity to connect with their audience in a more relaxed, attention-rich environment.
To take this to the next level, YouTube has launched QR codes on CTV ads, making ads not just watchable—but shoppable. This transforms traditional TV viewing into an interactive storefront.
🚀 How You Benefit from Shoppable YouTube Ads
1. Seamless Viewer Action
With a quick scan of the QR code on the screen, viewers can land directly on your product or website. No more memorizing URLs or typing things into a phone—shopping becomes instant and friction-free.
2. Real-Time Tracking
Every scan can be measured. Advertisers gain accurate insights into which ads drive engagement, making CTV ads measurable like never before.
3. Increased Living Room Impact
Your ad shows up in the middle of someone’s favorite YouTube content on a big screen—when they’re relaxed and ready to engage. That means higher attention and better results.
✅ Availability
This feature is now available for the following campaign types:
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Demand Gen Campaigns
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Performance Max (PMax) Campaigns
You can use up to three interaction types:
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QR Code Overlay on CTV screens
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Send-to-Phone Button
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Product Feed Integration via Google Merchant Center (GMC)
⚙️ Setup Guide – Easy to Get Started
For Demand Gen Campaigns:
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Make sure CTV inventory is enabled in your settings.
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Choose the option to automatically generate a QR code overlay.
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Connect your Google Merchant Center account.
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Add a product feed with at least 4 items to enable product browsing.
For Performance Max Campaigns:
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Link your GMC feed.
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Ensure your campaign is CTV-compatible.
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QR overlay will work automatically when set up correctly.
🔮 Coming Soon – Even More Interactive Shopping
YouTube isn’t stopping here! Later this year, Google will roll out:
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Interactive Product Galleries: Viewers can browse product tiles right on their TV.
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Advanced “Send to Phone” Features: Tap into cross-device convenience.
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Custom QR Branding: Add your logo or animation to personalize the shopping journey.